Wear Sunscreen

A Chicago Tribune columnist wrote a piece in the late 1990s that has become known as Wear Sunscreen. She imagined what advice she might give to students at a commencement. It starts like this: “Ladies and gentlemen of the class of ’97: Wear sunscreen.”

The commonsense advice that followed included tidbits like, “Don’t be reckless with other people’s hearts” and “Don’t put up with people who are reckless with yours.” The message was intensified when it was set to music, renamed Everybody’s Free (To WearSunscreen) and released on an album by an Australian film director. One of Brazil’s biggest advertising agencies added video.