Mon, Nov 9 - Leveraging AI to Tell Compelling Stories
What: A working session built on lessons from 100+ data story projects with nonprofits like yours. We'll cover the do's and don'ts that separate a visual that lands from one that confuses — including what to
do when your story hypothesis and your data don't quite fit. We'll take an honest look at where AI genuinely helps with analysis and visualization, where it fills gaps convincingly but inaccurately, and why keeping a human in the loop matters.
Who: not publicized
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: TechSoup
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Mon, Nov 9 - State of the Industry Panel — The Great Fragmentation: PR & Communications in the Streaming Era
What: This panel brings together voices from sports, entertainment and brand communications to discuss how they're adapting: reaching fans across platforms without diluting the message, navigating rights and partnership shifts and rethinking what "reach" even means in 2026.
Who: Brandi Sims, past chair and at-large board member, PRSA Entertainment & Sports Section; founder and CEO, Brandinc PR. Lindsey McElroy, executive vice president, sports and entertainment, Hunter PR Danny Astoria, vice president, head of public relations and integrated communications, Urban One; Derrick McKinney, CEO, Loud Muzik.
When: 12 pm, Eastern
Where: Zoom
Cost: members $40
Sponsor: Public Relations Society of America
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Mon, Nov 9 - AI Pulse: Monthly Briefing
What: Practical case studies and advice on what the broader communications/PR profession is missing in today’s AI discussions.
Who: Robert P. Judin, Public Relations Lecturer, Director, Two Bits Creative, College of Journalism and Communications, University of Florida; Erika J. Schneider, Ph.D., Assistant Professor, S.I. Newhouse School of Public Communications Interim Director, Weiss Center; Sophie Chaitovitz, Student, Syracuse University, Newhouse School of Public Communications Fred Cook, Fellow PRSA, Chair Emeritus, GOLIN, University of Southern California (USC); Ada Li, Student, USC.
When: 1 pm, Eastern
Where: Zoom
Cost: members $40, nonmembers $60
Sponsor: Public Relations Society of America
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Tue, Nov 10 - The New Measurement Model for AI Search
What: We'll break down what each metric means, when to use it, and how to turn the data into reporting clients and leadership can understand.
Who: Chris Donnelly Co-Founder & CEO, Searchable; JP Garbaccio Head of AEO & SEO, Searchable.
When: 10 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Searchable
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Tue, Nov 10 - Design at scale
What: You'll explore: How professional designers can incorporate AI into their existing workflows; How generative image and video can support the creative process; How Affinity, Leonardo.Ai, and Canva Enterprise can support professional creative work from craft to scale.
Who: Beau Penton, Canva; Joel Perlgut, Leonardo.Ai.
When: 11 am, Eastern; 7 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Canva
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Tue, Nov 10 - Social Media Foundations, Part 1
What: We’ll teach you practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the most useful social media platforms for nonprofits.
Who: Kiersten Hill, Director of Nonprofit Solutions.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Firespring
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Tue, Nov 10 - 30 Minute Skills: Metadata 101
What: By attending this class, you'll learn: What is metadata? Why should we care? Where can we find it and where can we scrub it?
Who: Davis Erin Anderson, Freedom of the Press Foundation.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: New England First Amendment Coalition
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Tue, Nov 10 - The Marketer’s Guide to Brand Momentum in 2027
What: Learn which brands gained momentum in 2026, which lost it, and why. Join for a first look at the 2027 Brand Momentum Guide from HarrisQuest: six industries, two years of history, and the finding that relevance drives momentum most often, but not always
Who: Sam Kraus, Sr. Director, Research at The Harris Poll.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: HarrisQuest
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Tue, Nov 10 - The Media and the Midterms
What: Experts will discuss how the media did covering the midterm elections — what was done well, what was done poorly, smart reporting and missed opportunities and how well the public was served. The discussion will include coverage of domestic and international issues and how America’s diverse communities were represented.
Who: Ali Harb, a journalist based in Washington, D.C.; Maham Javaid, Politics Reporter, NPR; Chuck McCutcheon an independent writing and editing professional in the Washington, D.C./Baltimore area; Richard Eisenberg, an ASJA Board Member.
When: 1 pm, Eastern
Where: Zoom
Cost: members, free; nonmembers $20
Sponsor: American Society of Journalists & Authors
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Tue, Nov 10 - Introduction to Proposal Writing
What: The basic elements of a grant proposal, including the need statement, project description, and evaluation plan; A model outline of the essential components of any grant proposal; The "do's" and "don'ts" of writing, planning and submitting a proposal; The methods for building a relationship with a potential funder, from initial outreach to follow-up and reporting.
Who: Dave Holmes, Educational Programming Manager, Candid.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Candid.
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Tue, Nov 10 - AI for Product: Are You AI-Exposed? Protecting Your News Organization’s Data
What: The key privacy and security risks news organizations face both from using AI and from having their content used by AI, including a security and tools checklist, and the key steps leaders must take to keep their data and their brand secure.
Who: Jon Accarrino, founder of ORDO Digital.
When: 2 pm, Eastern
Where: Zoom
Cost: Members free, nonmembers $29
Sponsor: Local Media Association
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Tue, Nov 10 - Anti-Bias & the Role of PR in the Ethical Use of AI
What: We will explore how PR professionals can think critically about bias, equity, transparency, accountability, and trust as AI becomes increasingly embedded in organizational decision-making and communications. The discussion will also consider the responsibility communicators have to question the systems behind the tools they recommend, use, and help organizations adopt; and how PR can play a meaningful role in advocating for more responsible and equitable applications of AI.
Who: John R. Blosnich, Associate Professor at the USC Suzanne Dworak-Peck School of Social Work, Director of the Center for LGBTQ+ Health Equity, and Interim Co-Director of the USC Center for AI in Society; Courtney M. Fowler, Digital Strategist and Consultant.
When: 3 pm, Eastern
Where: Zoom
Cost: members $40
Sponsor: Public Relations Society of America
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Tue, Nov 10 - Resilience for Journalists Workshop
What: Learn practical strategies to manage stress, decompress and build resilience.
Who: Matt McDonell, an Afghanistan combat veteran and founder of Next18.
When: 6 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Society of Professional Journalists, Georgia; SPJ’s National Programming Committee.
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Wed, Nov 11 - When Journalists Build: From AI Tools to Agentic Workflows
What: Helping newsroom teams turn AI-assisted coding into practical applications, with infrastructure that allows journalists to build, host, and update tools securely; How StudioMaker enables journalists to create their own applications; How StudioFeed brings information together in one place so reporters can act on it; Using AI agents to help journalists and the communities they serve co-design and test new information services.
Who: David Cohn, Advance Local, Rune Ytreberg, iTromsø; Rune Ytreberg, leader of the data journalism lab at iTromsø; Rune Ytreberg, Leader, Data Journalism Lab, iTromsø.
When: 10 am, Eastern
Where: Zoom
Cost: Free
Sponsor: International News Media Association
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Wed, Nov 11 - Social Media Foundations, Part 2
What: You’ll learn a few advanced social media tips and tricks, elevate your social media presence through micro strategies and activate your advocates.
Who: Kiersten Hill, Director of Nonprofit Solutions.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Firespring
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Thu, Nov 12 - Protecting Your Mental Health as a Journalist
What: During the session you’ll learn: How to recognise the signs of stress, including changes in mood, behaviour, sleep and thinking; Practical ways to manage stress and protect your mental health when work becomes overwhelming; How editors, managers and colleagues can support journalists before, during and after difficult assignments
Who: Sian Williams, BBC broadcaster, NHS counselling psychologist and best-selling author of ‘The Power of Anxiety: How to Ride the Worry Wave’; Journalist Rosemary Griffin who will draw on her own experience of covering major stories including the war in Ukraine.
When: 9:30 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Women in Journalism
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Thu, Nov 12 - What’s next in Motion?
What: You'll explore: How professional motion designers are approaching 2D animation and generative motion design; How data visualization is becoming part of the modern creative workflow; What the future of creative production looks like through a motion lens.
Who: Chris Hardcastle, CEO, Cavalry by Canva; Phillip Tibballs, Motion Creative Director, Canva; Lyndsey Pereira-Brereton, Content and Education Lead Flourish by Canva
When: 11 am, Eastern; 7 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Canva
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Thu, Nov 12 - Beyond the Frame: Human Rights Video in the Age of Generative AI
What: A practical introduction to generative AI and the challenges of identifying and navigating manipulated media.
Who: Indira Cornelio, Knowledge Building Manager for WITNESS.
When: 1 pm, Eastern
Where: Eventbrite
Cost: $15.52
Sponsor: The Video Consortium
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Thu, Nov 12 - Building Sustainable Newsrooms Through Evidence-Based Reporting
What: A free training on how to evaluate scientific claims, find and interview expert sources, and confidently incorporate evidence into stories.
Who: Siri Carpenter, Executive Director, The Open Notebook.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Local Media Association
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Thu, Nov 12 - Protect Your Grant, Multiply Your Impact: A Nonprofit’s Guide to Using AI with Google Ad Grants
What: Learn how to use AI purposefully for nonprofit growth. We will cover how to streamline ad strategy, write grant-compliant ad copy, and implement strict guardrails against generic messaging and policy violations.
Who: Aretha Simons, Nonprofit Consultant/Coach.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: TechSoup
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Thu, Nov 12 - Teaching PR Resilience in a Global World: Preparing Communicators for Ethics, Culture and Impact
What: This session offers practical strategies for teaching students not only to inform and persuade, but to lead with empathy, cultural intelligence and ethical responsibility in a world where communicators often stand at the center of crisis, recovery and social trust.
Who: Mary Bemker-Houghtaling, Walden University; Hong-Lim Choi, Korean Advertising and Public Relations Association; Rod Colón, Director of Talent Development & Leaders; Dawn Keshia, Program Coordinator C.H.O.I.C.E, Inc.
When: 3 pm, Eastern
Where: Zoom
Cost: members, $40
Sponsor: Public Relations Society of America
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Thu, Nov 12 - How to write story pitches editors will actually read — and commission
What: In in-depth examination of what goes into a fantastic story pitch. How do you structure it? What must be in it, and what should you leave out? How much pre-reporting should you do? How can you head off the follow-up questions an editor will inevitably ask? How do you even find editors to pitch or know what publication to shoot for? We'll cover all that and much, much more in this workshop.
Who: Tim Herrera, author and former editor of The New York Times's Smarter Living.
When: 4 pm, Eastern
Where: Eventbrite
Cost: $25
Sponsor: Freelancing With Tim
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Thu, Nov 12 - What’s Your Schtick? Personal Branding On & Off LinkedIn
What: Learn how to determine keywords for your resume and LinkedIn profile; Learn tips and best practices for business & networking cards; Create a custom-branded email signature ; Learn the difference between taglines vs. slogans; And more.
Who: Lynne Williams, Executive Director of Great Careers Network.
When: 6 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Small Business Development Center, Widener University
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Thu, Nov 12 - Data Journalism In Collegiate Sports And Beyond
What: How could you use data to elevate your reporting that goes beyond game-day coverage? How can you tell powerful and interesting stories in athletic department budgets, NIL, government accountability, public health issues and more?
Who: Peyton Barish, assistant project manager of the Knight-Newhouse College Athletics Database, housed in Syracuse University.
When: 6 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: The News Lab at Penn State
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Fri, Nov 13 - How is 'local' working globally?
What: The news environment differs from country to country. Experts weigh in on what’s working and where. Big companies worldwide are merging journalism and entertainment. Experts explore the ramifications.
Who: Peter Erdelyi, Founding Director, Center for Sustainable Media; Adam Auerbach, Associate Professor in the Department of Political Science, Yale University; Matt Elliott, Author, City Hall Watcher Substack.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: University of Maryland’s Philip Merrill College of Journalism and the Robert H. Smith School of Business
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