Our emotional side is an Elephant and our rational side is its Rider.
A sense of progress is critical, because the Elephant in us is easily demoralized. It’s easily spooked, easily derailed, and for that reason, it needs reassurance, even for the very first step of the journey.
If you’re leading a change effort… rather than focusing solely on what’s new and different about the change to come, make an effort to remind people what’s already been conquered.
A business cliché commands us to “raise the bar.” But that’s exactly the wrong instinct if you want to motivate a reluctant Elephant. You need to lower the bar. Picture taking a high-jump bar and lowering it so far that it can be stepped over.
If you want a reluctant elephant to get moving, you need to shirk the change.
Chip & Dan Heath, Switch