When caught lying (paternalistically or otherwise), people often defend themselves by saying they lied to protect the other person. But before lying to protect someone’s interests or feelings, ask yourself not only whether you are lying to protect them, but also whether that person would believe your lie was well-intended if they found out. In several studies, we found that people were not likely to believe paternalistic lies were well-intended, and reacted poorly to these lies even when the liar communicated good intentions. However, people were more likely to believe that paternalistic lies were well-intended when they were told by people who knew them well or had reputations as helpful, kind people.
Even though paternalistic lies are often well-intentioned, if uncovered, they will usually backfire. Lying may be helpful when there is no ambiguity about the resulting benefits for those on the receiving end. But in most other circumstances, honesty is the best policy.
Adam Eric Greenberg, Emma E. Levine, Matthew Lupoli writing in the Harvard Business Review