Procrastination is a side effect of the way we value things. Task completion (is) as a product of motivation, rather than ability. In other words, you can be really good at something, whether it’s cooking a gourmet meal or writing a story, but if you don’t possess the motivation, or sense of importance, to complete the task, it’ll likely be put off.
Getting something done is a delayed reward, so its value in the present is reduced: the further away the deadline is, the less attractive it seems to work on the project right now.
People who characterize themselves as procrastinators…discount the value of getting something done ahead of time even more than other people.
Procrastination, in psychological terms, is what happens when the value of doing something else outweighs the value of working now.
This way of thinking suggests a simple trick to defeat procrastination: find a way to boost the subjective value of working now, relative to the value of other things. You could increase the value of the project, decrease the value of the distraction, or some combination of the two.
Elliot Berkman and Jordan Miller-Ziegler writing in The Conversation