The Four False Idols

As Arthur Brooks sees it, our brains mislead us into chasing things that feel good but don’t result in sustained happiness. Those things are often what he calls the four false idols: money, power, pleasure, and fame. Like drugs, they tickle our dopamine receptors, but unlike drugs they’re socially acceptable because they’re all markers of success. Yet a success addiction, like a drug addiction, will still leave you unhappy in the long run. “Nobody is ever like, ‘Dude, you did five grams of cocaine today, congratulations on that, that’s a preternaturally high dose!’” Brooks tells me, with gusto. “But ‘You made a billion dollars!’ is sort of the same thing.”

Instead of chasing those idols, Brooks advises that we focus on what he calls the four pillars of our “happiness portfolio”: faith, family, friends, and work. The happiest people, according to Brooks, adhere to a belief system that helps them transcend their narrow perspective and “understand life’s bigger than the boring sitcom that is me, me, me.” They have deep family ties and strong friendships. And they do work that serves others and allows them to earn their success. 

Clay Skipper writing in GQ