AI Definitions: Steganography

Steganography (pronounced STEG-an-ography, like the “Steg” in “stegasaurus”) - A method of tracking images by embedding an invisible code into the pixels that is invisible to humans but will travel along with the image during its lifetime. The marked images can be traced back to the original source with high level of accuracy because the code is embedded directly into the image’s pixels. Because the watermarks live directly in the visual part of the image itself, they are nearly impossible to remove, surviving common image-related manipulation such as aggressive cropping and taking screen shots of the image. If you’ve created an AI image recently, you’ve almost certainly used steganography without even knowing it. Most major AI image generation companies now use the tech. Companies are adding a poisoning application to these images. If someone should try to use them for deepfakes, the user will find them garbled and unusable.