AI Definitions: GEO (Generative Engine Optimization)
/GEO (Generative Engine Optimization) – Also known as “answer engine optimization” (AEO), this is the process of optimizing content to boost its visibility in AI-driven search engines (ChatGPT, Perplexity, Gemini, Copilot and Google AI). While SEO helps brands increase visibility on search engines (Google, Microsoft Bing), GEO is all about how brands appear on AI-driven platforms. There is overlap between the goals of GEO and traditional SEO. Both use keywords and prioritize engaging content as well as conversational queries and contextual phrasing. Both consider how fast a website loads, mobile friendliness, and prefer technically sound website. However, while SEO is concerned with metatags and links in response to user queries, GEO is about quick, direct responses from synthesizes content out of multiple sources.