Susceptibility to fake news is driven more by lazy thinking than by partisan bias. Which on one hand sounds—let's be honest—pretty bad. But it also implies that getting people to be more discerning isn't a lost cause. Changing people's ideologies, which are closely bound to their sense of identity and self, is notoriously difficult. Getting people to think more critically about what they're reading could be a lot easier, by comparison.
Then again, maybe not.
Anyone who has sat and stared vacantly at their phone while thumb-thumb-thumbing to refresh their Twitter feed, or closed out of Instagram only to re-open it reflexively, has experienced firsthand what it means to browse in such a brain-dead, ouroboric state. Default settings like push notifications, autoplaying videos, algorithmic news feeds—they all cater to humans' inclination to consume things passively instead of actively, to be swept up by momentum rather than resist it.
This isn't baseless philosophizing; most folks just tend not to use social media to engage critically with whatever news, video, or sound bite is flying past. As one recent study shows, most people browse Twitter and Facebook to unwind and defrag—hardly the mindset you want to adopt when engaging in cognitively demanding tasks.
David Rand—a behavioral scientist at MIT—says he has experiments in the works that investigate whether nudging people to think about the concept of accuracy can make them more discerning about what they believe and share. In the meantime, he suggests confronting fake news espoused by other people not necessarily by lambasting it as fake, but by casually bringing up the notion of truthfulness in a non-political context. You know: just planting the seed. It won't be enough to turn the tide of misinformation. But if our susceptibility to fake news really does boil down to intellectual laziness, it could make for a good start.
Robbie Gonzalez writing in Wired Magazine