Cunningham’s Law

Cunningham’s Law is the observation that the best way to get a good or right answer is not to ask a question; it’s to post a wrong answer. So, if you want to know the leading causes of World War I, go to a history forum and post, “World War One was entirely caused by the British.” Sit back, grab some popcorn, and wait for the angry — yet probably informed — corrections to come flying in. 

Socrates, did a lot of it. Socrates would sit on some public bench and talk to whoever happened to sit next to him. He’d often open his dialogues by presenting a false or deeply flawed argument and go from there. He would ironically agree with whatever his partner would say, but then raise a seemingly innocuous question to challenge that position.

“Socratic irony” is where you pretend to be ignorant of something so you can get greater clarity about it. In short, it’s a lot like Cunningham’s Law.

Here are two ways you can use Cunningham’s Law:

The Bad Option: Have you ever been in a group where no one can decide what decision to make, and so you hover about in an awkward, polite limbo? “What restaurant shall we go to?” gets met with total silence. Instead try saying, “Let’s go to McDonald’s” and see how others object and go on to offer other ideas. 

The Coin Toss: If you’re unsure about any life decision — like “should I read this book or that book next?” or “Should I leave my job or not?” — do a coin toss. Heads you do X, tails you do Y. You are not actually going to live by the coin’s decision, but you need to make a note of your reaction to whatever outcome came of it. Were you upset at what it landed on? Are you secretly relieved? It’s a good way to elicit your true thoughts on a topic.

Jonny Thomson writing in BigThink

Here's what I'm thinking

"If you walk into a room as a senior person and innocently say, 'Here's what I'm thinking about this,' you've already skewed people's thinking," says Marine Gen. Peter Pace. His approach: "Start out with a question and don't voice an opinion."

Why? Because people can't line up behind you if they don't know where you stand. And if you present subordinates with an intellectual challenge, they feel freer to offer their opinions without fear of giving offense. "If you are looking for answers, ask the question," advises Pace, and "if you are looking for an honest critique, you ought to be the first person to self-critique." 

Michael Useem writing in Fortune Magazine

A better option than giving advice

Giving advice feels good, but it doesn’t empower other people. Experts suggest that instead of telling others what to do, we coach them to find their own solutions. This approach is more motivating and helps others grow. While it takes more time asking questions to guide others into their own answers, doing so lets other people develop independence, increasing their productivity. This also frees you to accomplish more.

Keep Asking Questions

A few years ago, I got a call  (on my communication device) from a Pittsburgh author named Chip Walter. He was co-writing a book with William Shatner (a.k.a Kirk) about how scientific breakthroughs first imagined on Star Trek foreshadowed today’s technological advances. Captain Kirk wanted to visit my virtual reality lab at Carnegie Mellon. Shatner stayed for three hours and asked tons of questions. A colleague later said to me: “He just kept asking and asking. He doesn’t seem to get it.” But I was hugely impressed. Kirk, I mean, Shatner was the ultimate example of a man who knew what he didn’t know, was perfectly willing to admit it, and didn’t want to leave until he understood. That’s heroic to me. I wish every grad student had that attitude.

Randy Pausch, The Last Lecture