10 Weaknesses We All Share
/These biases are broad tendencies rather than fixed traits or universal behavioral laws. Everyone does not uniformly share them. Plus, multiple influences contribute to a given behavior. Agents of fake news attempt to exploit these natural biases.
1. FALSE MEMORIES. Studies have shown we are susceptible to false memories. We selectively remember our own experiences, much less historical and cultural events. Planting fake memories has become easier these days with AI-enhanced photo and video forgeries on the internet.
2. CONFIRMATION BIAS. We tend to seek information that confirms what we already believe to be true. Do I want to believe this report because it is well-sourced and reported, or because it fits with what I already believe?
3. CORRELATION VS CAUSATION. Just because events or statistics have a connection does not mean we can assume one is the cause of the other.
4. WE OVERVALUE NARRATIVE. Placing a fact in the context of a story increases the likelihood that people will believe it—even when the story limits the likelihood of the fact being true. We are drawn to tidy, clear stories and not ambiguity.
5. FOOLED BY RANDOMNESS. Humans tend to read meaning into the unexpected and the improbable, even where there is none.
6. OVERSIMPLIFICATION. To avoid conflict and uncomfortable thinking, we oversimplify to reduce tension. Soon, one side looks good, and the other is dismissed as evil.
7. SUNK COST FALLACY. We hang on to a course of action or an idea when we have invested in it being true, even when circumstances and reasoning show we should abandon it.
8. GOOGLE SEARCH RELIANCE. Google is not neutral. When you Google something, the algorithm isn’t weighing facts but various factors, such as your search history. Google tailors your results to what you want—or what the search engine “guesses” you want. Because of this personalization, you are probably getting different results than the person sitting next to you. Be critical of search engines as you are critical of the media. Don’t assume the first link or the first page that comes up when you Google something is the best answer to your question.
9. AVAILABILITY BIAS. This shortcut for making quick decisions gives your memories and experiences more credence than they deserve, making it hard to accept new ideas and theories. If it exists close to us, it seems more real or more important.
10. REGRESSION TO THE MEAN. The is an understanding that while there are highs and lows, the data will mostly likely return to the “mean” or average before long. Just because you are coughing and sick from a cold today it is not reasonable to assume you will remain in this state forever. You will return to your normal state in a matter of time.
