Confirmation Bias

You probably like to believe that your beliefs are the result of years of experience and objective analysis of the information you have available. The reality is that all of us are susceptible to a tricky problem known as a confirmation bias. While we like to imagine that our beliefs are rational, logical, and objective, the fact is that our ideas are often based on paying attention to the information that upholds our ideas and ignoring the information that challenges our existing beliefs.

A confirmation bias is a type of cognitive bias that involves favoring information that confirms previously existing beliefs or biases. For example, imagine that a person holds a belief that left-handed people are more creative than right-handed people. Whenever this person encounters a person that is both left-handed and creative, they place greater importance on this "evidence" supporting their already existing belief. This individual might even seek "proof" that further backs up this belief while discounting examples that do not support this idea.

Confirmation biases impact how people gather information, but they also influence how people interpret and recall information. For example, people who support or oppose a particular issue will not only seek information that supports their beliefs, they will also interpret news stories in a way that upholds their existing ideas and remember things in a way that also reinforces these attitudes.

A number of experiments conducted during the 1960s demonstrated that people have a tendency to seek information that confirms their existing beliefs. Unfortunately, this type of bias can prevent us from looking at situations objectively, can influence the decisions we make, and can lead to poor or faulty choices.

Kendra Cherry writing in VeryWell.com

Death bed request

Old Joe was dying. Realizing that time was running out, he wanted to make everything right. But something bothered him. He was at odds with Bill, formally one of his best friends. Joe had often argued with him over the most trivial matters, and in recent years they hadn’t spoken at all. Wanting to resolve the problem, he sent for Bill, who graciously consented to visit him. When Bill arrived, Joe told him that he was afraid to go into eternity with bad feelings between them, and he wanted to make things right. When he reached out for Bill’s hand and said, “I forgive you; will you forgive me?” Everything seemed fine. Just as Bill was leaving, however, Joe shouted after him, “But remember, if I get better, this doesn’t count!”

the path to wisdom

The story is told of a wise man who was asked by a student the best way to gain knowledge. He lead the student to a river, where he plunged the young man’s head beneath the surface. He struggled to free himself, but the wise man kept his head submerged. Finally, after much effort, the youth was able to break free and emerge from the water. The wise man asked, “When you thought you were drowning, what one thing did you want most of all?” Still gasping for breath, the man explained, “I wanted air!” The philosopher commented, “When you want knowledge as much as you wanted air, then you will get it!”

Stephen Goforth

Looking back on failure

When you look back on your choices from a year ago, you should always hope to find a few decisions that seem stupid now because that means you are growing. If you only live in the safety zone where you know you can’t mess up, then you’ll never unleash your true potential. If you know enough about something to make the optimal decision on the first try, then you’re not challenging yourself.

James Clear

If-Then Planning

It's called if-then planning, and it is a really powerful way to help you achieve any goal. Well over a hundred studies, on everything from diet and exercise to negotiation and time management, have shown that deciding in advance when and where you will take specific actions to reach your goal (e.g., "If it is 4 p.m., then I will return any phone calls I should return today") can double or triple your chances for success.

Heidi Grant Halvorson, Nine Things Successful People Do Differently

Primed for Action

Does your frame of mind before an event make a difference in the outcome? Read this quote from Malcolm Gladwell's book Blink:

Two Dutch researchers did a study in which they had groups of students answer forty-two fairly demanding questions from the board game Trivial Pursuit. Half were asked to take five minutes beforehand to think about what it would mean to be a professor and write down everything that came to mind. Those students got 55.6 percent of the questions right. The other half of the students were asked to first sit and think about soccer hooligans. They ended up getting 42.6 percent of the Trivial Pursuit questions right. The 'professor' group didn't know more than the 'soccer' group. They weren't smarter or more focused or more serious. They were simply in a 'smart' frame of mind and, clearly, associating themselves with the idea of something smart, like a professor, made it a lot easier - in that stressful instant after a trivia question was asked - to blurt out the right answer. The difference between 55.6 and 42.6 percent, it should be pointed out, is enormous. That can be the different between passing and failing.

Call it positive thinking or priming or whatever you like, but don't neglect the mental prep before each "big game." Actors must "get in character" by focusing on the task at hand before the curtain rises. In the same way, give your best effort by first dipping your mind in some positive energy.

Stephen Goforth

why Facebook survived

While Facebook was just getting on its feet in 2004, a similar social network called Campus Network (or CU Community) was ahead and more advanced. Slate explains why only one survived.

Why did Facebook succeed where Campus Network failed? The simplest explanation is, well, its simplicity. Yes, Campus Network had advanced features that Facebook was missing. While Campus Network blitzed first-time users right away, Facebook updated its features incrementally. Facebook respected the Web's learning curve.

Campus Network did too much too soon. Neither site, of course, can claim to be the first social network—Friendster and MySpace already had large followings in 2003. But both Facebook and Campus Network had the crucial insight that overlaying a virtual community on top of an existing community—a college campus—would cement users' trust and loyalty. Campus Network figured it out first. Facebook just executed it better.

While people want to make their own choices, research shows too many options creates problems. We become overwhelmed. There is no substitute for simplicity and clarity. Whether on purpose or by accident, Facebook was built from the perspective of looking at what users would do with the site rather than building to show off what its creators could do. One approach shows respect for the audience.

Stephen Goforth