Mon, Oct 13 – Embracing AI: What Every Communicator Must Know
What: This session will focus on moving from AI experimentation to widespread adoption — with data, insights & practical advice.
Who: Mark Dollins, North Star Communications Consulting; Adam Pratt, IBM; Amanda Carl-Pratt, Google DeepMind; PRSA Chair Ray Day, APR.
When: 1 pm, Eastern
Where: Zoom
Cost: Free for members
Sponsor: Public Relations Society of America
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Mon, Oct 13 - How Media Ownership Matters
What: We will explore issues related to media ownership as professor Benson introduces his new book, "How Media Ownership Matters. " The book offers a fresh and insightful look into understanding news media ownership, moving beyond the usual focus on market concentration or media moguls. It explores how different types of ownership affect news production, guided by the sociological idea of "institutional logics."
Who: Rodney Benson, Professor in the Department of Media, Culture, and Communication and Affiliated Faculty in the Department of Sociology, at New York University. He was lead author of the Oxford published “How Media Ownership Matters.” Anya Schiffrin is a senior lecturer at Columbia University’s School of International and Public Affairs and co-director of the Technology Policy & Innovation Concentration.
When: 5 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Centre for Economic Policy Research, Sciences Po Laboratory for Interdisciplinary Evaluation of Public Policies, & the Research and Policy Network.
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Tue, Oct 14 - YouTube – Growing Your Page
What: Join us as we break down the strategies that help small businesses grow on YouTube and how to access certain things within the platform.
Who: Zachary Piotti, Marketing Consultant & Process Innovation, Widener SBDC.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Widener University Small Business Development Center
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Tue, Oct 14 - ChatGPT for Government 101
What: We’ll cover the impact of ChatGPT, common government use cases, and the core features you can start using right away—reading, translation, voice, vision, personalization, and prompting. You’ll leave with practical strategies to integrate ChatGPT into your work, whether drafting policies, reviewing reports, or supporting program delivery.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Open AI Academy
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Tue, Oct 14 - Building Authentic Relationships in an AI-Driven World
What: Drawing from Common Sense’s latest research on the risks of AI companions and emerging findings about boys’ online interactions, this edWebinar provides educators with practical tools and frameworks to support healthy relationship building and social skills. Teachers will learn evidence-based approaches to help students recognize parasocial vs. genuine relationships, develop curiosity for others, and build resilience against potentially harmful AI chatbots.
Who: Sue Thotz, Former Educator, Current Director of Outreach, Common Sense Education; Tali Horowitz, Former Educator, Current East Coast Education Director, Common Sense Media; Jamie Nuñez, Former Educator, Current Senior Manager of Outreach and Training, Common Sense Education.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Common Sense Education
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Tue, Oct 14 - What is GEO for SEO and how do I create content for it?
What: Geo-targeted content is one of the most effective ways for publishers to drive local search traffic. In this session, we will break down what GEO for SEO means, why it matters for publishers and advertisers, and how to create content that performs. Attendees will leave with clear strategies and examples to help their teams produce stories that rank higher, attract the right audience, and generate revenue.
Who: David Arkin, founder of David Arkin Consulting.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Local Media Association
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Tue, Oct 14 - AI Innovator Collaborative
What: A regular gathering for ONA members already using AI in journalism to connect and share ideas.
When: 3 pm, Eastern
Where: Zoom
Cost: Free for members
Sponsor: Online News Association
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Tue, Oct 14 - How Journalists Can Use Scraping Tools for Environmental Stories
What: This webinar will introduce scraping as a critical tool in the environmental reporter’s digital toolbox. You'll learn: The basics of web scraping and ethical/legal considerations; How to collect large datasets from public websites; Real-world case studies: deforestation data, pollution records, permit databases; Tools and platforms to get started, with no coding experience required. Whether you're investigating government transparency or corporate greenwashing, scraping can supercharge your environmental reporting with data others overlook.
When: 4 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Pulitzer Center
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Wed, Oct 15 - AI in Action: Transforming Editorial and Commercial Workflows
What: Discover how AI is reshaping the day-to-day operations at Reuters. This session highlights practical examples of how AI can drive efficiency and creativity, helping teams analyze newsletter data, forecast performance, and enhance content — all while supporting editorial and business goals.
Who: Elaine Piniat is Senior Manager, Newsletter and Podcast Revenue Strategy, with Thomson Reuters; Rossalyn Warren is Audience Editor, with Thomson Reuters.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Online News Association
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Wed, Oct 15 - AI Tools for Entrepreneurs: Mastering the Latest Updates in ChatGPT, Claude & Gemini
What: This practical one-hour workshop is designed for small business owners who want to stay ahead of the curve. We’ll walk through the latest updates in today’s most popular AI platforms, show you how to use them to streamline tasks, and explore advanced techniques that boost productivity and creativity. No technical background required—just curiosity and an interest in learning what’s new.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Widener University Small Business Development Center
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Wed, Oct 15 - 10 AI Prompts Every Salesperson Needs to Know!
What: Learn how to use AI to close more deals, save time, and sell smarter with. Whether you’re a seasoned sales pro or new to media sales, this session will give you practical tools to boost your productivity, sharpen your messaging, and increase your revenue.
Who: Ryan Dohrn, the Billion Dollar Sales Coach.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: The Digital Media Manager, The Magazine Manager and The Newspaper Manager
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Thu, Oct 16 - Pitch Perfect: AI & the Future of PR
What: Join our 30-minute virtual panel with PR leaders and a journalist as they share how to: Craft personalised pitches that cut through Use automation for smarter workflows and stronger results Balance AI with creativity and human connection.
Who: Cheryl Douglas Notified; Katie Eborall Grayling; Jane Hamilton The Sun & The Times.
When: 7:30 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Notified
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Thu, Oct 16 - The Power of Journalism
What: Gain a deeper understanding of critical issues and discover ways to influence local change alongside your community. Develop powerful communication, initiative-taking thinking, and critical analysis skills through storytelling, photography, and videography. Learn from experienced professionals and get noticed by decision-makers in the environmental sector.
Who: Investigative journalist Shauna Corr (RTE/BBC/Irish Independent/Irish Mirror) and resident journalist at UCD Earth Institute; Phoebe Cooke — investigative climate journalist and co-deputy editor at DeSmog —an international journalism organisation focusing on climate change topics and combatting misinformation; Brigitte Wear — DeSmog researcher with a focus on the aquaculture industry.
When: 8 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Young Reporters for the Environment - Ireland
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Thu, Oct 16 - Grant Writing in the Al
What: The trainer has surveyed national grant professionals in 2024 and 2025 on the use of, concerns for, and ethical considerations of the role of AI in the field. What has changed over these two years? In this session, we will review the findings of those surveys and discuss the ongoing benefits and challenges of using AI to secure resources.
When: 12 pm, Eastern
Where: Zoom
Cost: Free for members, $49 for non-members
Sponsor: Grant Professionals Association
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Thu, Oct 16 - Public Relations 101: The Who, What, When, Why & How
What: Whether you're launching a new product, building your reputation, or establishing thought leadership in the esports industry, understanding PR fundamentals is essential. Join ESTA and JSA+Partners for a comprehensive two-part series designed specifically for esports professionals.
Who: Jennisfer Acree, Founder & CEO of JSA+Partners; Casey Barisoff, Director of PR, JSA+Partners; Nick Moran, JSA+Partners.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Esports Trade Association
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Thu, Oct 16 - Prompt writing and AI-powered data analysis
What: Learn to create effective AI prompts that allow you to “interrogate” the data, asking questions that yield information and insight key to your story.
Who: Sandeep Junnarkar, Data Journalism Director at the Craig Newmark Graduate School of Journalism at CUNY.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: New England Newspaper & Press Association
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Thu, Oct 16 - AI in Advertising Sales: A Case Study
What: Attendees will explore real-world case studies on: Pre-discovery research – using AI to quickly uncover brand insights and client priorities; Persona profiling – building detailed audience profiles in minutes instead of days; Content creation – brainstorming ads, headlines, and copy with AI collaboration; Note-taking & meeting support – freeing sales reps to focus on client conversations while AI captures the details; Ethical considerations – staying transparent, human-centered, and privacy-conscious when using AI.
Who: Kevin Berrier is an accomplished advertising and marketing innovator with more than two decades of experience helping businesses connect with audiences in powerful ways. As Advertising Director at MDDC Advertising Services, he leads omni-channel campaigns that blend the best of traditional media with cutting-edge digital strategies.
When: 2 pm, Eastern
Where: Zoom
Cost: $35
Sponsor: Online Media Campus
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Thu, Oct 16 - Public Relations 101: The Who, What, When, Why & How
What: Whether you're launching a new product, building your reputation, or establishing thought leadership in the esports industry, understanding PR fundamentals is essential. Join ESTA and JSA+Partners for a comprehensive two-part series designed specifically for esports professionals.
Who: Jennisfer Acree, Founder & CEO of JSA+Partners; Casey Barisoff, Director of PR, JSA+Partners; Nick Moran, JSA+Partners.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Esports Trade Association
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Fri, Oct 17 - Be Heard: Pitching Your Op-Ed
What: Find a home for your opinion pieces with this panel of editors who are eager to hear what you have to say. Learn insider tips for crafting your pitch and strategies for making it stand out in a crowded inbox.
Who: Corinna Wu, senior editor for opinion & features, Undark; Jhodie Williams, Bloomberg opinion editor; Louie Villalobos, deputy opinion editor for USA Today.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Institute for Independent Journalists
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Fri, Oct 17 - Building AI Readiness: Skills for Learners and Learning Leaders
What: We will discuss two critical dimensions of AI’s role in upskilling: the evolving skill sets employees need to collaborate effectively with AI technologies and explore how L&D teams can harness AI to personalize, scale and accelerate upskilling initiatives. Whether you’re preparing your workforce for AI or using AI to prepare your workforce, this session will offer actionable insights to guide your strategy.
Who: Tom Whelan, Ph.D., director of corporate research at Training Industry, Inc.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Udemy
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