Taylor Swift’s Metaverse

Is Taylor Swift doing a better job at building a metaverse than Mark Zuckerberg right now?

Well, in the sense that Mark Zuckerberg is almost totally failing, yeah. This may seem like a leap, but a metaverse—a futuristic virtual-reality world—is essentially a shared online experience, which is not all that different from the online fanscape that Swifties inhabit. It sounds like the Swifties might be living in something that is pretty close to a metaverse currently. They’ll go wherever she goes. So it’s not a virtual world, but it’s a virtual community. That’s really what makes the metaverse and metaverse platforms powerful. People building metaverse platforms, most of them think it’s a technology question. But it’s really a community and culture question.

Wagner James Au quoted in The Atlantic