Taylor Swift’s Metaverse

Is Taylor Swift doing a better job at building a metaverse than Mark Zuckerberg right now?

Well, in the sense that Mark Zuckerberg is almost totally failing, yeah. This may seem like a leap, but a metaverse—a futuristic virtual-reality world—is essentially a shared online experience, which is not all that different from the online fanscape that Swifties inhabit. It sounds like the Swifties might be living in something that is pretty close to a metaverse currently. They’ll go wherever she goes. So it’s not a virtual world, but it’s a virtual community. That’s really what makes the metaverse and metaverse platforms powerful. People building metaverse platforms, most of them think it’s a technology question. But it’s really a community and culture question.

Wagner James Au quoted in The Atlantic

Metaverse Manipulation

The metaverse will usher in a new age of mass customization of influence and manipulation.

A political candidate is giving a speech to millions of people. While each viewer thinks they are seeing the same version of the candidate, in virtual reality they are actually each seeing a slightly different version. For each and every viewer, the candidate’s face has been subtly modified to resemble the viewer. This is done by blending features of each viewer’s face into the candidate’s face. The viewers are unaware of any manipulation of the image. Yet they are strongly influenced by it.

Rand Waltzman writing in the New York Times