25 Webinars this week about AI, Journalism & Media

Mon, July 20 - Marketing Trends Nonprofits Need to Know (and Embrace)

What: Join us to discuss the marketing trends that’ll shape your nonprofit’s future and grow your impact.

Who: Kiersten Hill, Director of Nonprofit Solutions.

When: 9 am, Eastern 

Where: Zoom

Cost: Free                                                   

Sponsor: Firespring

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Mon, July 20 - Is Ethical AI Possible?

What: How nonprofits can adapt to the technology landscape while staying true to their mission and vision. You'll walk away with the context and knowledge of AI pros and cons, and a toolkit to support your decision on AI adoption that's right for you. 

Who: Trisha Neogi, Senior Consultant, Bright + Early; Stephanie Bergman, Director, Workplace Design, Bright + Early.

When: 12 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: TechSoup

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Tue, July 21 - How Journalism Works 

What: A practical educational session designed to explain how independent environmental journalism operates and how sources can engage with journalists more effectively.  Participants will learn how to share story ideas, evidence, and context in ways that help journalists assess information clearly, responsibly, and safely.

Who: Alejandro Prescott-Cornejo, a Senior Marketing Associate, Mongabay; Holly Jonas, oversees Mongabay’s fellowship and professional development.

When: 7 am, Easten

Where: Zoom

Cost: Free                                                   

Sponsor: Mongabay

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Tue, July 21 - Expanding Global Perspectives with Trusted Journalism: A Tour of PressReader

What: What you’ll learn:  How to bring trusted global journalism into teaching and learning; How access to international and local publications supports global perspectives and connection to home; How libraries can provide simple, unlimited access to thousands of publications.   

Who: Oghenevwoke Ighure (Vwoke), Senior Territory Manager, Libraries, North America, PressReader;  Lisa Wilson, Senior Director, Product Management, Clarivate; Christie Freyre, Product Marketing Manager, Clarivate.

When: 11 am, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Clarivate

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Tue, July 21 - Codex for Creative Building

What: We'll explore how people are using Codex to build games, interactive experiences, creative tools, and other projects driven by your imagination.

Who: Aaron

 Wilkowitz, Solutions Engineer, OpenAI.

When: 11:30 am, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: OpenAI Academy

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Tue, July 21 - Public Health Journalism: Covering mental health as a public health issue

What: We will explore where to find relevant datasets for mental health reporting, and offer advice for covering high-level clinical studies. She’ll also share her best tips for finding expert sources when covering public health. 

Who: Katie O’Connor, Senior Staff Writer for Psychiatric News, where she covers mental health policy and research.

When: 12 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: The National Press Club Journalism Institute

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Tue, July 21 - Not Just Another AI Session: Practical Applications in Academic Libraries

What: Our panel brings together library leaders who are actively integrating AI into their services, collections, and institutional contexts. An expert in experiential learning and academic engagement will share insights from their library’s role in a campus-wide rollout of a general-purpose AI tool, including governance considerations and strategies for aligning licensed library resources within AI-enabled environments.

Who: Evan Simpson, Associate Dean, Experiential Learning & Academic Engagement Northeastern University; Emily Singley, Vice President, Global Library Relations & Partnerships Elsevier; Andrew White, Director, Library Information Services Rensselaer Polytechnic Institute.

When: 2 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Elsevier

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Wed, July 22 - Read the Fine Print: AI Ethics, Responsible Research, and Open Access Alternatives

What: Rather than debate whether AI belongs in research, we’ll examine what the public policies of popular AI tools actually say about copyright, data use, and attribution—and how you can help steer patrons toward more transparent alternatives.

Who: Maryska Connolly, MLIS, CloudSource Director of Partnerships & Communications, SirsiDynix; Rick Branham, Senior Vice President, Sales Support, Academic & Content Solutions, SirsiDynix.

When: 11 am, Eastern

Where: Zoom

Cost: Free                                                   

Sponsors: SirsiDynix & Library Journal

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Wed, July 22 - AI Communications Virtual Conference

What: Join this half-day virtual event to upskill in AI and create higher-impact results for your organization. You’ll learn how to harness AI in ways that strengthen, not replace, your expertise, how to use the top LLMs and their latest features, build custom GPTs and agents to accelerate research and sharpen your content strategy, help drive governance and show true AI ROI.

Who: More than a dozen speakers.

When: 11 am – 3:30 pm

Where: Zoom

Cost: Free                                                   

Sponsor: Ragan Communications

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Wed, July 22 - Realizing the Potential of AI in Government

What: Three-hour long sessions: 1-From Exploration to Execution: Bringing AI Into Practice; 2- Data, Governance, and Trust: Building the Foundations for AI; People & Process: Preparing the Workforce for AI.

Who: 11 experts.

When: 12 pm - 3 pm, Eastern

Where: Zoom

Cost: Free                                                 

Sponsor: govloop

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Wed, July 22 - Byline to Plotline: How Novelists Use News

What: Explore how authors use news content to spark ideas, build settings, develop characters, and bring historical and contemporary stories to life. You’ll gain new ways to introduce patrons, writers, students, faculty, and book lovers to the power of news research.

Who: Richard Noble, author of “King Cotton”; DG Schulman, author of Under the Dragon's Shadow.

When: 1 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: NewsBank

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Wed, July 22 - Reaching Gen Z: Formats, Platforms, and Building Trust

What: How journalists, editors, and creators can effectively engage Gen Z audiences across platforms like TikTok, Instagram, YouTube, podcasts, and beyond.

Who: independent journalist Aaron Parnas,

When: 1 pm, Eastern

Where: Zoom

Cost: $40                                                    

Sponsor: The Knight Center

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Wed, July 22 - Applied AI workflows for legal aid

What: The session will emphasize practical use, thoughtful boundaries, and the role of human review when using AI in legal services contexts.

Who: Lina Coss, AI Adoption, Content, and Community, OpenAI.

When: 1 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: OpenAI Academy

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Wed, July 22 - NSPM-7: A threat to press freedom

What: The panel will discuss how NSPM-7 silences free speech and how it could be used to target freedom of the press. The national security presidential memorandum known as NSPM-7, titled “Countering Domestic Terrorism and Organized Political Violence,” has been widely criticized by civil liberties groups for authorizing the government to investigate individuals and organizations using the vague and overbroad labels like “anti-fascism” and “domestic terrorism.” But relatively little attention has been paid to the way the policy could be used against news outlets, journalists, and their confidential sources.

Who: Chip Gibbons, Policy Director at Defending Rights and Dissent; Faiza Patel, Senior Director of the Brennan Center’s Liberty & National Security Program; Daniel Boguslaw, Investigative reporter - Moderator: FPF Senior Advocacy Adviser Caitlin Vogus.

When: 2 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Society of Professional Journalists (SPJ)

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Wed, July 22 - Avatars, Agents, & AI, Oh My!

What: Learn how to use HeyGen’s AI tools to open up a whole new creative world: build your own digital twin, or choose from HeyGen's library of ready-made avatars, to expand your creativity and bring your boldest ideas to life.

Who: Mark itskowitch, HeyGen Ambassador and Adobe Certified Instructor.

When: 3 pm, Eastern

Where: Zoom

Cost: Free                                                 

Sponsor: Training Magazine Network

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Thu, July 23 - AI Tools for Writing and Research 

What: This session will provide you with a comprehensive understanding of artificial intelligence (AI) and its applications in the world of research and writing.

Who: David Peralta, Editor in Chief, Wiley.

When: 9 am, Eastern

Where: GoToWebinar

Cost: Free                                                   

Sponsor: Wiley

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Thu, July 23 - Builder Bootcamp: Production & Optimization

What: You’ll learn how to evaluate and optimize AI systems for production tradeoffs like quality, latency, and cost. We’ll cover how to benchmark model performance, compare baselines, and use evaluation results to make practical decisions about model selection and optimization.

Who: Sean Lubbers, Technical Success, OpenAI.

When: 12 pm, Eastern  

Where: Zoom

Cost: Free                                                   

Sponsor: OpenAI Academy

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Thu, July 23 - Are You Ready for Agentic AI? A Human First Readiness Check for Nonprofits

What: We will break down what “agentic AI” really means, why readiness matters, and how to move forward with confidence and care. Expect clear definitions, practical guidance, and a candid, experience-based perspective that keeps people (and trust) at the center.

Who: Matt Connell, a Blackbaud University instructor and nonprofit practitioner.

When: 1 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Blackbaud

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Thu, July 23 - YouTube Advertising Strategies for the Creator Era

What: We will share where the platform is heading, why its role in the media mix keeps expanding, and how to position your agency or brand ahead of that curve.

Who: Theresa Go, VP, Creator Economy Solutions & Partnerships, Pixability; Andrew Burke, Director, Digital Analytics & Operations; Kirsty King, SVP, MEDIA, IW Group; Oliver Williams, Head of Digital Performance, MediaPlus UK.

When: 1 pm, Eastern

Where: Zoom

Cost: Free                                                 

Sponsor: Pixability

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Thu, July 23 - Will AI Transform Campus Work?

What: How leading institutions are moving past experimentation to real transformation — rethinking what work looks like in admissions, advising, financial aid, and beyond.

Who: Ian Wilhelm, Deputy Managing Editor, The Chronicle of Higher Education; Vince Kellen, Chief Information Officer, Texas A&M University System; Pablo Molina, Chief Information Security Officer, Drexel University; Jenay Robert, Research Manager EDUCAUSE.

When: 2 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Chronicle of Higher Ed

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Thu, July 23 - How AI Generates Inbound Leads While You Sleep

What: Learn how Answer Engine Optimization helps your company become the answer AI surfaces to potential buyers.

Who: Kendra Lee, President and Founder, KLA Group; Samantha Hager Senior Marketing Manager, KLA Group.

When: 2 pm, Eastern

Where: Zoom

Cost: Free                                                 

Sponsor: Training Magazine Network

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Thu, July 23 - Creating vertical video to reach new audiences

What: You'll learn how to script videos, master the basics of shooting content on your phone, and pick up exclusive tips and tricks for making concise, digestible videos for social media. By the end of the session, you'll be ready to create your own short-form videos that engage and grow new audiences.

Who: Creator-journalist Rahim Jessani, The Creator Translator.

When: 2 pm, Eastern

Where: EventBrite

Cost: $49.87                                               

Sponsor: National Press Club Journalism Institute

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Thu, July 23 - The Psychology of AI: Understanding Trust, Influence, and Human Decision-Making

What: Explore the psychological principles shaping how people interact with, trust, and are influenced by AI. We will share what communicators need to know as these technologies become increasingly integrated into daily life.

Who: Matt Isaac, Ph.D., Seattle University.

When: 3 pm, Eastern

Where: Zoom

Cost: Free to IPR members                          

Sponsor: Institute for Public Relations

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Fri, July 24 – Meet Kimbriell Kelly

What: IRE is holding free ongoing webinars aimed at helping professionals connect.  Kimbriell Kelly is a Pulitzer Prize-winning journalism executive and a 25-year veteran investigative editor and reporter. She has overseen multiple award-winning projects in some of the nation’s largest newsrooms, including The Washington Post and Los Angeles Times.

Who: Kimbriell Kelly, Editor-in-Chief of Chicago Public Media, the nation’s largest local nonprofit newsroom.

When: 12 pm, Eastern

Where: Zoom

Cost: Free                                                   

Sponsor: Investigative Reporters and Editors (IRE)

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Fri, July 24 – Technical Writing in the AI Era

What: We'll be discussing how technical writers can create more impact, take greater ownership, adopt a Docs-as-Product mindset, use AI to improve their workflows, and continue growing as the profession evolves. Most importantly, we want you to leave with practical ideas you can start applying in your own role.

Who: Gareth Brinn, Documentation Manager, creator of the Find, Scan, Read Framework; Deborah Emeni, Senior Technical Writer & Developer Marketer, Northflank.

When: 1:30 pm, Eastern

Where: YouTube

Cost: Free                                                 

Sponsor: Northflank

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13 things journalists need to know about AI

A good rule of thumb is to start from the assumption that any story you hear about using AI in real-world settings is, beneath everything else, a story about labor automation.  Max Read’s blog 

This new era requires that newsrooms develop new, clear standards for how journalists will — and won’t — use AI for reporting, writing and disseminating the news. Newsrooms need to act quickly but deliberatively to create these standards and to make them easily accessible to their audiences. Poynter

Any assistance provided to these (AI) companies (by news organizations) could ultimately help put journalists out of business, and the risk remains that, once the media’s utility to the world of AI has been exhausted, the funding tap will quickly be turned off. Media executives can argue that having a seat at the table is better than not having one, but it might just make it easier for big tech to eat their lunch. Columbia Journalism Review 

Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp, according to three people familiar with the matter. New York Times

“Reporters tend to just pick whatever the (AI) author or the model producer has said,” Abeba Birhane, an AI researcher and senior fellow at the Mozilla Foundation, said. “They just end up becoming a PR machine themselves for those tools.” Jonathan Stray, a senior scientist at the Berkeley Center for Human-Compatible AI and former AP editor, said, “Find the people who are actually using it or trying to use it to do their work and cover that story, because there are real people trying to get real things done.” Columbia Journalism Review

Journalists’ greatest value will be in asking good questions and judging the quality of the answers, not writing up the results. Wall Street Journal 

There are 49 supposed news sites that NewsGuard, an organization tracking misinformation, has identified as “almost entirely written by artificial intelligence software.” The Guardian

Recently, AI developers have claimed their models perform well not only on a single task but in a variety of situations … In the absence of any real-world validation, journalists should not believe the company’s claims. Columbia Journalism Review

If media outlets truly wanted to learn about the power of AI in newsrooms, they could test tools internally with journalists before publishing. Instead, they’re skipping to the potential for profit. The Verge

One of the main ways to combat misinformation is to make it clearer where a piece of content was generated and what happened to it along the way. The Adobe-led Content Authenticity Initiative aims to help image creators do this. Microsoft announced earlier this year that it will add metadata to all content created with its generative AI tools. Google, meanwhile, plans to share more details on the images catalogued in its search engine. Axios 

In the newsroom, some media companies have already tried to implement generative AI to create content that is easily automated, such as newsletters and real estate reports. The tech news media CNET started quietly publishing articles explaining financial topics using “‘automated technology’ – a stylistic euphemism for AI,” CNET had to issue corrections on 41 of the 77 stories after uncovering errors despite the articles being reviewed by humans prior to publication. Some of the errors came down to basic math. It’s mistakes such as these that make many journalists wary of using AI tools beyond simple transcription or programming a script. Columbia Journalism Review

OpenAI and the Associated Press are announcing a landmark deal for ChatGPT to license the news organization's archives. Axios

AI in The Newsroom (video) International News Media Association International  

Local TV and Radio News Survey 2022

Takeaways from The Radio Television Digital News Association’s annual survey of local TV and radio:

Programming

  • A new record of 1,116 TV stations aired local news—up 18 from last year’s all-time high.

Budgets

  • Just 16.3% of TV stations report budget increases while 29.3% report experiencing budget cuts.

  • Among TV news directors who do know their department’s profitability, 75.9% report a profit.

  • The percentage of radio news managers reporting their budgets decreased doubled to 18.2% over the previous year.

Salaries

  • Despite pandemic-related pay cuts, local television news salaries, on average, increased by 3.5%, or 2.1% after accounting for inflation.

  • TV salaries in markets 101-150 faired the best, with salaries for most positions increasing while in the top 25 markets, salaries for most positions fell.

  • Average and median starting TV news salaries both rose during 2021 to the highest staring salaries in the survey’s history.

Staffing

  • Full-time newsroom staffing fell 6.3% in 2021.

  • Digital staffing, on average, was up slightly, along with the roles of photographer, producer, editor and social media producer/editor.

  • Three times as many commercial radio news departments cut staff as added. Public radio stations, on the other hand, were four times more likely than commercial stations to grow.

Solo Journalists

  • The average newsroom has fewer solo journalists than last year while smaller markets overwhelmingly rely on MMJs, and mid-markets increasingly do, but few stations large market stations send reporters out alone.

  • MMJs and producers remain most in demand, representing about three-quarters of new TV news hires.

Innovations

  • More local TV newsrooms report producing virtual town halls, specials and longer-form or digital-exclusive content.

Social Media

  • Facebook is the most popular social media platform for local TV and radio news, with 94% of radio newsrooms and 100% of TV newsrooms reporting they used it.

  • Instagram is used by nearly every TV station and a third of radio newsrooms.

  • Twitter use among local news has been declining for several years, with most TV newsrooms using the platform, but less frequently.

Podcasts

  • The typical station, measured by median, has no podcasts and the average per station is less than one half.

  • The typical radio news department reporting zero podcasts.

Danger

  • 1 in 5 television news directors reported attacks on employees.

  • More than half of attacks occurred during coverage of civil unrest, protests, marches/rallies or riots

The Full Report

Media Growth Predictions

Here are some takeaways from the annual PricewaterhouseCoopers (PwC) Global Entertainment & Media report:

  • U.S. digital newspaper ad revenue expected to surpass print by 2026.

  • Online TV’s ad growth (10%) will come at the expense of terrestrial TV’s ad growth, which will decrease from 66.6% in 2021 to 63.1% in 2026. 

  • Print still dominates the book market, accounting for 77.4% of total revenue in 2021, with electronic books contributing 22.6%. 

  • Virtual reality continues to be the fastest-growing segment of media, albeit from a relatively small base.

  • Global internet advertising revenue will expand at an impressive 9.1% CAGR in the next five years to reach $723.6 billion in 2026, at which point 74% of internet ad revenue will be mobile.

  • Teenagers are now spending more time in immersive virtual worlds like Roblox and Fortnite than they are on TikTok. 

Read more here